Most venues struggle to market their spaces. Simply because they struggle to find unique ways to get more visibility for their space, which is the only way a venue owner can drive more bookings.

And they think that this is caused by things like the economy or the market. Most of the time it is a simple failure to generate demand for a space.

With so many options out there and people planning events, literally seeing hundreds, even thousands, of venues online before they choose one, the most important thing that a team can do is focus on unique visibility. You need to hit hundreds of thousands of people per month with unique content to have a true impact on your marketing.

Where do you generate this visibility? There are a ton of options: listing sites, content, blogging, a better website, running ads; the list goes on. But most of it has minimal to low impact for a space.

The most important thing a venue can do is differentiate its space through its unique marketing, content, and ads. I see a lot of venues make the mistake of focusing on making the venue itself different; however, they miss the fact that just being different doesn’t actually change the fact that people need to know about your difference in order for it to drive an impact on your business.

So where does this leave you? The good news is that after running campaigns for hundreds of venues across the US and Canada. The single highest performing content to actually drive bookings has been content of the team at the space talking about the venue. Videos like this.