Client
The Lillian
Service
Event Marketing, Corporate Sales
The Lillian came to Tulen looking for a solution to help them book more corporate events.
Our Work
Our Strategy
We launched a targeted strategy across Google and Meta designed to position The Lillian as the corporate venue in Los Angeles. Showcasing the space itself was core to this strategy. Rather than running generic venue ads, every piece of content was built to put the scale, the flexibility, and the production value of the space front and center, so the right planners and companies could immediately see what was possible there.
Within six months, the results spoke for themselves. The Lillian had bookings from companies like Apple, Airtable, and Cymbiotica, alongside some of the largest brands looking to host events anywhere in Los Angeles. The venue also drew interest for high-profile moments like Grammy’s watch parties, the kind of bookings that come with serious budgets and serious expectations.
The strategy behind it was simple. We showed the space for exactly what corporate clients were looking for in Los Angeles. When you market a venue by thinking first about what your ideal client is actually looking for, that’s what shapes the ads, that’s what shapes the copy, and that’s what shapes the targeting. It’s one of the most reliable ways to drive qualified inquiries for a space, and it’s what’s behind the growth we’ve delivered for The Lillian.
Some of the companies we have hosted.
