Client
Service
Le Tesserae came to Tulen looking for a solution to book more events at their venue.
Our Work
Our Strategy
Tulen gave them a way to spend on advertising that was directly attributable, using our venue analytics platform. Le Tesserae has been able to track direct bookings from their paid ad campaigns in a way they couldn’t before, and they’ve continued to double down on advertising as the primary driver of bookings at the venue.
Strategies built around strong tracking and analytics give venues a real advantage. They can see exactly what’s working, what isn’t, and put more weight behind the campaigns that actually drive results. For Le Tesserae, that clarity showed us that Google was producing the majority of their bookings. Based on that data, we shifted their spend and their overall marketing strategy to focus primarily on Google as the leading driver of business for the venue.
After working with Tulen for four months, Le Tesserae had accumulated a pipeline value of $491,000 in revenue from ads, with 11 prospective events still waiting to be closed and three events already booked.
Testimonial
Leads Per Month