Client
Service
Hickory Street Annex came to Tulen looking for a clearer picture of their marketing and a real way to grow bookings.
Our Work
Our Strategy
We worked one-on-one with Michelle to rebuild her marketing from the ground up. Our main focus was running campaigns on Meta to drive qualified inquiries during one of the busiest booking seasons of the year. Hickory Street Annex had also wanted to break into corporate events for a long time, so alongside the wedding campaigns, we built out targeted Google campaigns specifically focused on booking corporate business at the property. Together, these two channels gave Michelle a steady stream of qualified leads across both markets she cared about.
One of the biggest issues Michelle faced before working with Tulen was lead quality. As a single owner and operator, she didn’t have the bandwidth to sort through unqualified inquiries. Every hour spent on a prospect who was never going to book was an hour she couldn’t spend running her venue. We introduced pre-qualification strategies, automations, and form field filtering designed to do the sorting before a lead ever reached her inbox, so that by the time Michelle was talking to someone, she knew they were serious.
For us, the real win wasn’t just the bookings. It was giving Michelle a clear understanding of her own marketing and the tools to keep reaching qualified couples on her own terms.
Testimonial
Leads Per Month