Client
Service
Cala came to us looking for a solution to book more events for their venue and streamline their sales process.
Results after 3 months
Our Strategy
We launched our project at Cala working alongside their team to automate their event booking process. We started from completely disorganized, losing thousands per week in a sales process that was doomed to fail. But through a collaborative effort, we were able to automate over 80 percent of their booking process, using AI to manage prospect Q&A – Building custom surveys to take note of guests booking requests.
After introducing AI event follow-up, and a tracking system that gave them in-depth insight into the booking process we were able to turn around and double their event bookings over the next 3 months.
This overhaul in the Cala Events process led to an increase from 12% to 28% closing rate on all event sales and with the right pre-selling in place our average event sale jumped up by 30% on average in total value, higher profits, larger gratuity has the team and the owners excited about what’s to come. Resulting in $327000 in event sales after 3 months.
Event leads
Average Event Sales Closing Rate