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Case studies

Magnolia Terrace

Client

Magnolia Terrace

Service

Event Marketing, Sales Automation

Magnolia Terrace came to Tulen looking for a way to book more weekday weddings and fill out their calendar.

They’d been spending tens of thousands of dollars on Wedding Wire and The Knot without seeing the return they needed, and they wanted a steady, reliable flow of bookings they could count on to keep growing.

Our Work

Magnolia Terrace
Magnolia Terrace
Magnolia Terrace

Our Strategy

We started by creating a dedicated weekday wedding rate and promoting it directly through social media, alongside new weekday photoshoot packages. These offerings gave Magnolia Terrace a way to fill out their calendar and generate revenue beyond what weekend bookings alone could deliver during peak summer season.

Having a system to manage the increased volume was just as important as generating the leads in the first place. We rolled out automation through our platform to give the team the tools they needed to book efficiently at scale. Every lead now gets followed up with automatically based on what they’re looking for, whether that’s a weekend or weekday wedding, giving staff the support they need to manage a much larger volume of inquiries without getting buried.

The results have been consistent. Magnolia Terrace now averages around 173 leads per month for the venue, translating to 4 to 6 additional weddings booked every month.

Testimonial

"I wasn't really ready to hire anyone for marketing yet, but you gave me so much advice, I was like, this guy knows what he's talking about. You weren't even trying to get me to sign anything with you. You just wanted to help me."
— Michelle Meyer, Owner, Hickory Street Annex
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Total Leads

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Total Bookings

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Return On Ad Spend