Client
Service
Cala Scottsdale
Event Sales Development, Ai Automation
Cala came to us looking for a solution to book more events for their venue and streamline their sales process.
The team at Cala Scottsdale was struggling to manage inquiries and wanted a way to consistently book events at the venue. With their current event booking process not working and having little to no automation, we decided the best way to help them was to introduce them to a more straightforward booking system.
Our Strategy
We launched our project at Cala working alongside their team to automate their event booking process. We started from completely disorganized, losing thousands per week in a sales process that was doomed to fail. But through a collaborative effort, we were able to automate over 80 percent of their booking process, using AI to manage prospect Q&A – Building custom surveys to take note of guests booking requests.
After introducing AI event follow-up, and a tracking system that gave them in-depth insight into the booking process we were able to turn around and double their event bookings over the next 3 months.
This overhaul in the Cala Events process led to an increase from 12% to 28% closing rate on all event sales and with the right pre-selling in place our average event sale jumped up by 30% on average in total value, higher profits, larger gratuity has the team and the owners excited about what’s to come. Resulting in $327000 in event sales after 3 months.
Results after 3 months
Events at Cala
